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 Survey Feedback Makes A Difference

Survey feedback has been a part of organization life for many years because it is the most effective and efficient organization and human development resource available today. It has contributed to quality improvements and cost savings for organizations as well as valuable insights for individuals who receive personal multi-rater (360o degree) feedback. Web-based surveys make survey feedback more efficient and cost effective. It also enables geographically dispersed organizations, even worldwide, to utilize the feedback process. The Kilgore Group brings more than 25 years of experience in development and utilization of survey feedback. Some additional benefits of survey feedback are:
•    Establishing sound, data-driven strategic actions and plans

•    Providing valuable performance data for making ongoing business decisions

•    Tracking change initiatives to ensure desired results

•    Reducing the drain of talent in your organization

•    Linking individual performance feedback to strategy and competencies

•    Evaluating ROI on new initiatives

 The Kilgore Difference

Do you have mountains of data from surveys but no clear indications of the solutions?
 
Do you have to spend too much time analyzing your survey data?  

The Kilgore Group survey pros can help!

Our approach to survey development, implementation and analysis will assist you in obtaining the data and analysis you need for quality decision making.  The process includes these important features:

  • Identifying the desired outcome from collecting survey data.  Careful wording of end result goals/objectives will make clear the focus of the survey.
  • Consulting with the client in the development of survey questions.  This includes wording of the questions, clarity for the survey audience and probing to be sure all questions are asked.
  • Selecting the demographics is critical for effective analysis.  Kilgore will assist with the careful selection of questions that will collect accurate and appropriate data from survey respondents.
  • Determining the best strategy for collecting data.  To get around the “death by survey” mentality of today, Kilgore will assist the client in designing the best strategy for data collection.  Analysis of the target group will assist in determining the best approach.  Online or paper survey administration options are available and sometimes a combination of both may be.
  • Constructing the survey in a way that meets the goals and target population to ensure a good experience by the respondent and timely data collection. 
  • Constructing the survey report that meets the goals/objectives outlined above.  This involves the use of multiple data cuts to reach the desired result.


Example:  A non-profit organization that depended on charitable giving wanted to make some significant changes to the organization but worried that the changes might impact the level of giving.  Following the process outlined above, Kilgore provided survey data with detailed analysis, usually not available from popular survey tools. 
The data cuts included analysis of member affiliation with other organizations, level of giving, approve or disapprove of proposed changes along with length of giving history.  The survey was administered both online and paper since many did not have a computer or access to one.  The results from this detailed analysis showed approval of the changes by the large contributors.  Other analysis leads the way to implementation of new strategies and increased giving by a broader audience.  The organization has experienced an higher level of giving after the changes were made.


 

Survey methodology:
Our survey products utilize the following methods to ensure quality results and outcomes that assist the organization in strategic decision making:

•    Web-based surveys that ensure speed, cost-effectiveness and confidentiality

•    Survey development to meet the strategic needs of the organization

•    Utilization of our extensive databases to save development time

•    Easy to read and understand graphs, charts and tables


Normative databases:
National norms for various types of surveys have been used widely in many sectors.  Some large survey organizations have accumulated databases that enable an organization to compare themselves with others.  With the advent of more custom designed surveys, the use of normative data is problematic unless standard questions are used.  Also, normative data is subject to numerous perturbations caused by organization life cycle, organization mission, vision, and values, local economy and labor market, funding, facilities, etc.  Therefore, we find the most meaningful approach is to benchmark annual improvement, if available, with like local organizations.
The Kilgore Group believes that key decision makers in the organization, with the assistance of a Kilgore consultant, can identify the levels needed for success.  Using the current context of the organization and its strategic goals, executives can identify the level of competency needed in 360o surveys that will ensure effective individual performance.  Likewise, in the customer satisfaction area, the same levels can be identified that will produce success in the market place.

Available surveys: (Any survey can be customized)

•    The Kilgore Organizational Culture Survey (KOCS) – Used for an in-depth analysis of the organization.

•    Multi-rater (360 Degree) Feedback - Used for competency and performance feedback at all levels of an organization. Ask about Leadership Development and Shared Leadership 360 Degree Feedback

•    Employee Satisfaction – Acquiring and retaining top talent is the focus of this survey

•    Customer Satisfaction - Measures customer satisfaction with products and services

•    Internal Customer - Measures and reports satisfaction with other departments’ products and services.

•    Healthy Church DNATM – Kilgore offers a series of surveys to support the Healthy Church DNA process


Survey warning label:  Surveys can be hazardous to the health of an organization if not used properly.  When employees respond to a survey there is an underlying assumption that something will be done with the data.  If executives conduct a survey where all employees are involved, they must be ready to take action on the results of the survey.  If nothing is done with the data to improve the organization for its employees, their thought will be – “You asked me for my input, I gave it to you and nothing has been done; now I know that you don’t care”.  Kilgore consultants will work with executive management prior to the use of any survey to ensure that there is a commitment to act on the results.

 © 2006 The Kilgore Group

14013 Zephermoor Lane · Winter Garden, FL 34787 · 407-905-9100

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